The new retail.

The new retail.

People can buy anything, anywhere at anytime. It might as well be from you.

Pencils down.

Think of our latest project as a digital teachers' lounge. Minus the stale coffee.

An honor to be honored.

We've been recognized by an award show people recognize. By the transitive property of equality, people recognize us.

SXSW without the crowds.

Neither rain nor long lines nor boring panels could keep our intrepid SXSW team from enlightenment and inpsiration.

On the shoulders of giants.

Without the mad men and mad women of the past, there'd be no Red Square. Thank you Jane Maas.

RSQ + Adrants = SXSW.

What's an agency based in the SXSE doing at SXSW? Learning things, meeting people, eating tacos and hanging out with Adrants.

#Duh #Winning.

This beer glass just won an award, which is ironic if you think about it.

Lobbying @Oprah.

We've only just begun to tweet @Oprah. We will not quit. We will not surrender. We will introduce line extensions.

A read on Facebook.

The best place to learn about Facebook isn't Mashable. It's their SEC filing.

Punctuated equilibrium.

Some deep thoughts on change. And speed. And evolutionary biology.

The House Rules

#2 The consumer is not an idiot.

People respect brands that give them respect for possessing intelligence. If you're going to interrupt a person's otherwise pleasurable consumption of media, you'd better treat them to something awesome. Also, let's stop using the terms consumer and target. We're talking with people.