One of our newest clients is the Hangout Music Festival. There’s not a whole lot we can say about this yet except: 1) it’s on the beach in Gulf Shores, Alabama; 2) it’s May 14-16; 3) the acts are going to be killer; 4) we’re handling the design, advertising and PR.
According to stories that have run in the press, the festival will be the surfside equivalent to the Rothbury Festival and Coachella.
Acts will be announced soon. You can read more here, and be sure to sign up for email updates.
We love football. We also love advertising. So you can imagine how happy we were to work on the 2010 Senior Bowl. It’s pretty much the perfect storm of awesomeness.
The game is football’s premier pre-draft event, annually featuring the country’s best senior collegiate players and top NFL draft prospects. It also happens to live in our hometown of Mobile, Alabama.
When we began work, our creative team raided the Senior Bowl archives and brought back stacks of old programs and footage from the 1950s and 1960s. We decided the stuff was too cool not to use. So we built a campaign that recalls the rich heritage of the game, packages it as a world-class event and addresses multiple audiences with a single rallying cry.
You can view the campaign here. Or, if you don’t have quicktime, you can see the spot here. It’s up! It’s gooooooood! (Sorry, couldn’t resist the football pun.)
Thanks to our production pals Shiny Object and Stuck On On.
Archive Magazine is widely held as a collection of the most outstanding advertising in the world. So for ad nerds like us, being featured in this magazine alongside the best in the industry is mom-calling-worthy. Even if our moms still don’t exactly get what we do for a living.
Our campaign for Van Kampen Investments and the Alabama State Treasury Department is in the latest volume (vol. 6-2009). Pick up a copy. Or five.
Here’s a sweet new toy that we’ve just launched for The University of Alabama School of Law. We’re working with the college to develop a social media program, and our first order of business involved creating an aggregator site that pulls all of their social media channels and content into one spot. The focus of the overall program is student recruitment, and given the core audience, social media is a logical place to focus. But you’ve got to do it intelligently.
So behold, The Open Brief. The site features a dashboard on the homepage, and the navigation/animation is pretty slick (if we do say so ourselves). Overall, a nice way to organize content.
C-Rowe rocked the design, and our friends at New Uniform slayed the code.
Just when you thought it was safe to celebrate the holidays in a normal fashion, we’ve gone and done it. That’s right, we’ve resurrected Green Isosceles Triangle Agency.
Our holiday alter-ego you puzzled over enjoyed last year is back by popular demand. (For the geometrically challenged, a green isosceles triangle is the shape of Christmas tree. Here’s a visual aid.)
This year, we’re giving you 12 days of webcasts. And each broadcast is sure to be something special. We’ll feature lots of Green Isosceles Triangle kids (and some very special guests) talking about all kinds of holiday trends and topics. The shows are live every day at 11 am CST. For a full schedule, check out the GITA web site.
You can also tweet us (@GITAgency) during the shows with questions or to heckle us in general.
Live from the Triangle, Happy Holidays!
We go big for the holidays. “Why go big for the holidays?” you ask. I’m happy you asked, because I’ve been thinking about it. There is intense pressure to one-up the previous year’s effort, and let’s be honest: we’re in advertising, so we’ve been working on holiday promotions and campaigns since August or so. That’s an unfair jump on the rest of the population.
Before you cry foul, consider that by the time you are enjoying your white-chocolate-peppermint-mocha latte from Starbucks, we’ve moved on to Spring campaigns. We’re in a constant state of seasonal confusion. It’s the price we pay for holiday glory.
Stay tuned for our 2009 push. Should be entertaining.
Today, I read about Square. In addition to the name, which I obviously like, I’m blown away by its ingenuity and simplicity. What is Square? TechCrunch writes:
The idea–let people quickly and easily accept physical credit card payments from their mobile phone. A small device attaches to the phone via the headset/microphone jack. The device gets the power it needs to send data to the phone from the swipe of the card, and sends the information over the microphone connection.
Think paypal, but anyone can now accept physical credit card payments, too. With no contracts or monthly fees. People are sent receipts by text and email.
This is a perfect example of how the iPhone (fine, Elena, all smartphones) is changing the game. The peripheral market created by these devices is huge. Rubber, meet road. In other words (and this is where brands need to pay attention), the technology is merely the means to an end. It is the conduit, the feature. The real gold is buried in its application. How does this stuff affect how I work, operate, live? Why do I care?
Square answers this question instantly. The first frame on the web site reads: Accept payments. Everywhere.
Good stuff–definitely one to watch. It also doesn’t hurt that its founder started another little venture you may have heard of, Twitter.
Shortformblog astutely points out, like Twitter, it’s dead simple. Unlike Twitter, it’s not a super-esoteric concept at the out set, begging people to figure out why it’s necessary. It just makes sense.
I’m just happy their logo is green. Otherwise, we would’ve had to throw down.
