Monthly Archives: March 2010
Welcome to our blog. It's a place where we post stuff we like. Latest work, inspiration, pop culture minutiae, you get the idea. Enjoy.
We kid, Janine. We kid.
Our interactive producer has lots of energy. It’s pretty much a requisite for making awesome stuff. Moving around the office all day long, dealing with multiple development partners and checking in (frequently) with the design crew.
I can’t really stress that last point enough. Luckily, our interactive design team has built this little tool to help: How Many Times Has Janine Come in Our Office Today.
Bookmark it, and try to keep up. It’s exhausting.
You heard that right: a green oil change.
The dudes and dudettes here at the Square have been busy cooking up our latest offering to the Internet: America’s Green Oil Change.
We know what you’re thinking. “A green oil change?” In fact our development partners on this, Super Top Secret, pondered the same thing:
We know a green oil change sounds like an oxymoron but it’s an awesome oxymoron. In fact, we added it to our list of favorites. It’s right up there with boneless ribs, Christian gangster, firewater, lady boy, mobile home, real polyester and quiet riot.
Believe it people. So hit the site and do your part.
The definition of advertising.
This photo, from a presentation I recently attended, speaks the truth. And you know what they say about the truth:
1.) It hurts.
2.) It will set you free.
Today, brands need to focus on engagement and connection. People don’t like advertising for a reason. I see this as an awesome opportunity.
Postcards from the leading edge.
A small crew of Red Square kids hit San Francisco this week, and among other business, we had the good fortune to attend and participate in the 4A’s Transformation 2010 Conference. No question communications is experiencing a renaissance, as Arianna Huffington stated on the first day of the conference, “we are living in the golden age of engagement.”
Nick Brien, soon to be head of McCann Worldgroup, gave a great presentation that I feel sums up where we stand as an industry. Bottom line: it’s still about the big marketing idea, but we’re going to have to become more adept at executing concepts across multiple emerging platforms.
I’ll share more thoughts and take-aways from our meetings soon. Oddly, no one from Rice-a-Roni spoke at the conference.
