Monthly Archives: April 2010
Welcome to our blog. It's a place where we post stuff we like. Latest work, inspiration, pop culture minutiae, you get the idea. Enjoy.
We love goooooold.
Our Van Kampen TV spots won gold at the District 7 ADDYs. This means we’re finalists for three national ADDYs, which would go a long way in stroking our fragile egos. Come on, no whammies!!
Good wood.
Our latest little ditty is for the newly merged Scotch Gulf Lumber. The lumber behemoth is the product of two storied companies, Scotch Lumber Co. and Gulf Lumber Co., joining forces. Think of the resulting business as the Voltron of its industry.
The trick to this project was designing a mark that takes into account the heritage of the two individual brands. We needed something new that feels like it’s been around for a century—without seeming dated. Lucky for us, our man Andy K. has that shot in his bag.
Here’s the new Scotch Gulf mark, in a handy before/after diagram.
The website is super simple and super beautiful, with photography courtesy of wunderkind Miller Mobley. Hope you enjoy it.
Your brand at the store level.
This short article by Luke Sullivan (no relation) articulates why we spend a lot of time on internal communications when creating campaigns. You’ve got to find a voice and idea that the workforce can rally around.
Your brand happens at the store level.
I didn’t write this on an iPad.
I don’t have an iPad yet. Reason one: Apple develops product in market. So an improved iPad will be out in a few months and will cost less. Reason two: I can’t figure out where it fits into my digital life. I have a MacBook. I have an iPhone. Why do I need an iPad?
That being said, Apple sold about 700,000 units yesterday when the device made its debut. So a few people, who presumably have laptops and smartphones, felt the device serves some purpose.
From the half dozen reviews I’ve read, iPad isn’t any good at making stuff. But it could change the way we consume stuff: books, magazines, newspapers, music, TV, movies, photos, the web and email.
There’s something innately attractive about the tactile nature of the iPhone and now the iPad. That, along with incredible industrial design and user interface. WSJ technology guru, Walt Mossberg, points out:
It could even help, eventually, to propel the finger-driven, multitouch user interface ahead of the mouse-driven interface that has prevailed for decades.
No question, media consumption will continue to evolve. And people who make media content, including advertisers, had better pay attention.
Just a heads up.
UPDATE Monday 4/5: Adweek ponders the iPad this morning. As does AdAge. Both good reads.
