Monthly Archives: May 2010
Welcome to our blog. It's a place where we post stuff we like. Latest work, inspiration, pop culture minutiae, you get the idea. Enjoy.
Heavy Metal Machine.
The kids at the Square just picked up more hardware for the Van Kampen campaign. This installment of metal comes courtesy of the 2010 Telly Awards. We won in categories like financial services, humor, B-to-C campaign and sound design. And we’re betting if there had been categories like “best use of the phrase ‘horse hockey’” or “best use of tear gas,” we’d have pulled those down too.
Summer Thinking.
A couple of recent reads that I recommend: Rework and What the Dog Saw.
In the latter, Malcolm Gladwell sums up one of the tricks to great advertising (my opinion—he’s not speaking in that exact context): the trick to finding ideas is to convince yourself that everyone and everything has a story to tell.
Red Square performs at the Hangout.
The inaugural Hangout Beach, Music & Arts Festival was this past weekend, and what a success. Crowds from all over gathered on the very beautiful, very oil-free beaches of Alabama to experience an amazing event that was the culmination of the hard work of scores of people. Grace Potter said it best: “my God—it’s Coachella on the beach!”
Our creative/design and PR crews, led by Sarah Jones and Niki Lim, executed flawlessly. The designs, from the stages to the signage to the tickets, were killer.
As for the PR side of things, the Red Square kids worked like maniacs alongside our pals Music Allies setting up press conferences (note Alabama Governor Bob Riley giving the international sign of the fest), managing internal communications, coordinating live news shows, and dealing with the good people at Associated Press, CNN and other major media.
Congrats to all involved. We are thankful to have been a part of the festival’s success.
