Monthly Archives: June 2010
Welcome to our blog. It's a place where we post stuff we like. Latest work, inspiration, pop culture minutiae, you get the idea. Enjoy.
1-Day Wonder.
Who doesn’t want to be treated like a rock star? We really couldn’t think of anyone, so we created 1-Day Wonder for our friends at Hard Rock Hotel & Casino Biloxi.
Here’s the deal. By becoming a fan on Facebook, you are entered for a chance to be treated like a rock star for a day—free room, tickets to a show, dinner, drinks on the house, spa treatment, you get the idea. Each month, a new 1-Day Wonder will be selected.
So get in there and fan up. Who knows, soon you might be demanding a bowl of M&Ms with the brown ones removed.
The golden age of engagement.
Our pals and sometimes partners-in-awesomeness, Struck/Axiom, recently helped Gatorade with its new social media command center.
The mission-control-like room features large screens with various social media visualizations, such that Gatorade marketing pros can monitor real time conversations not only related to the brand but its competition, sports nutrition, athletes and other popular culture topics its consumers care about. Here’s a YouTube clip overview.
Carla Hassan, Gatorade’s Sr. Marketing Director, says the goal of this project is to “take the largest sports brand in the world and turn it into the largest participatory brand in the world.”
What Hassan is really talking about is an unprecedented level of brand engagement. Brands by their very nature are participatory. After all, brands are merely the aggregate of consumer perceptions, and these perceptions are shaped by consumers’ interactions or participation with a given brand.
The difference today is that people have social media which acts as an amplifier. Anyone can be a media source and build an audience. Smart brands understand that and embrace engagement.
Congrats to Struck/Axiom and Gatorade.
Good question.
In the June 5th Wall Street Journal, a question is posed:
Does the Internet make you smarter or dumber?
The argument for the former is here, and the argument for the latter is here. Each article makes sense and contains some valid points. What do you think?
The simple answer to the WSJ’s question is: yes.
Blue Cross and Blue Shield picks Red Square.
Hey friends, we’ve been sitting on some pretty exciting news for the past few weeks: Red Square Agency has just won creative duties on Blue Cross and Blue Shield of Alabama.
There’s not a lot more we can say at this point, but awesomeness is afoot. We’re all high-fiving around here, given the opportunity to work with very nice people on an iconic brand.
