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Augmenting your magazine reality.
Our COO, Scott Rye, reads Esquire. That and books about boats and wars and stuff.
So I’m looking forward to seeing the December issue in his office. It’s seems that the magazine has decided to get its augmented reality on. Read more about it here.
Does this signal a new way forward for print? Is it cost prohibitive to produce? What will Scott think?
Tough questions on a Thursday night.
Matt Anderson — 3:26 pm on November 20, 2009
We’ve been fiddling with it up here in PDX… and it’s cool. But we always have the same question about this AR stuff: Does anyone not in the advertising/design/interactive world care? At all? I mean, we love it—but only because it’s what we do. If I’m an attorney, would I take the time to download the 71MB application just to see Robert Downey Jr. clown around with some cool animations? Probably not. Then again, they’ve also got Gillian Jacobs…