In the world of advertising, we live with quick turnarounds. It just comes with the territory. Building a home, however, while also deadline driven, typically requires months. Unless, of course, you are building for the TV show Extreme Makeover: Home Edition. In that case, you only have 106 hours to build a one-of-a-kind home while maintaining a high level of craftsmanship.

This past October we had the privilege of working with our client, Heritage Homes, as they embarked on their second Extreme Makeover build. With less than one month to organize and implement a PR strategy for the event, we had to move fast. From the time we announced the project, referred to as Foundation for a Fresh Start, volunteer submissions poured in to the tune of two thousand people. Nothing short of amazing.

The episode will air Sunday, December 12th, at 7:00PM CST on ABC. Be sure to tune in. If you want a sneak peek of the project, you can check out photos from the build here. Congratulations to our client, our community and our hard-working PR staff.

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