Most casinos are wholly-promotional animals. So when our friends at IP Casino Resort approached us for a branding campaign, we jumped at the chance. The idea all started with the thought, “what if there was another ‘you,’ a more fun you?” Literally. And he or she liked to go out and get a little wild at times.

The resulting “Find Yourself at IP” campaign was a year in the making, avoids all category cliches (that is, people jumping up and down, holding fistfuls of cash) and employs dozens of tactical executions–including TV, outdoor, print, interactive, social media like Facebook and Twitter, in-casino elements and airport kiosks, to name a few.

Click here for an overview of the campaign.

Or, better yet, upload your pic and find yourself at IP.