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Information technology involves gobs and gobs of data—its organization, analysis and utilization. So our guiding thought for rebranding CPSI, a national leader in healthcare IT, was simple: information is beautiful.
While the project was multi-faceted, including a new identity system and collateral, the focal point was the website. Our team worked diligently with the client to organize the user paths so CPSI’s multiple audiences can intuitively find the information they need. Then we placed a beautiful design on top of that framework. Maximizing aesthetics while minimizing the time it takes to find the the right information. Now that’s a thing of beauty. Click here to check out the site.