Here’s a great illustration of social media’s relevance. In Chicago on Friday afternoon, needing something to do for the evening, I go to Twitter and ask: Anybody know of any killer live music happening in Chicago tonight?

Within minutes I’m getting suggestions, and seven minutes after my post, @trdunn writes: Check out The Drummers at @Schubas. Awesome venue with an awesome band tonight.

Boom. Plans made. Thankyouverymuch. As for the show, Drummer was great. But I really liked the openers, Royal Bangs. In fact, to keep the organic mojo happening, I’m going to politely ask you download their stuff.

Pay it forward, social media style.