Our latest little ditty is for the newly merged Scotch Gulf Lumber. The lumber behemoth is the product of two storied companies, Scotch Lumber Co. and Gulf Lumber Co., joining forces. Think of the resulting business as the Voltron of its industry.

The trick to this project was designing a mark that takes into account the heritage of the two individual brands. We needed something new that feels like it’s been around for a century—without seeming dated. Lucky for us, our man Andy K. has that shot in his bag.

Here’s the new Scotch Gulf mark, in a handy before/after diagram.

The website is super simple and super beautiful, with photography courtesy of wunderkind Miller Mobley. Hope you enjoy it.