Somewhere along the way advertising people have completely butchered the meaning of the word value. It’s been changed by overuse to mean “cheaper,” or at the very least, “less expensive.”
Value means worth. It’s the inherent or intrinsic worth of a good or service.
Just a thought that’s been tossed around the agency recently.
By Rich Sullivan
Tags: random thoughts
Yes. Mostly tossed in the trash because its meaning…has no worth in any branding efforts.
Ha! Post that.
It’s been butchered because it’s overused by retailers like bad furniture stores. As if it’s a value to pay average prices for tacky furniture.
If there’s a way we can turn around the meaning to what it should be, cool.
I like to blame fast food restaurant menus.