Great American designer and filmmaker Saul Bass once said “design is thinking made visual.” We added, “yeah, what he said.”

So when it came to our first campaign for MAX Credit Union, we took inspiration from Bass and created a series of television spots that marry kinetic type and animation. And (drumroll please) here they are: Service, Spotlight, Mattress, Loan and Climate.

Long distance high fives to our friends at Shiny Object for helping us birth these bad boys.