Comments on: On Awesomeness. http://www.redsquareagency.com/blog/on-awesomeness Wed, 25 Jan 2012 20:04:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Wagner http://www.redsquareagency.com/blog/on-awesomeness/comment-page-1#comment-895 Wagner Sat, 03 Oct 2009 21:09:04 +0000 http://www.redsquareagency.com/blog/?p=856#comment-895 Great post Rich. I too believe that "awesomeness" can be a brand differentiator but only when the "fans" deem the brand such. A brand that claims that they are awesome is the same as one that claims to be the best. Both are simply platitudes and ignored by consumers. However, if a relevant brand sincerely portrays awesomeness in all that it does, it will easily convert consumers to fans who will evangelistically sing their praises. Great post Rich. I too believe that “awesomeness” can be a brand differentiator but only when the “fans” deem the brand such. A brand that claims that they are awesome is the same as one that claims to be the best. Both are simply platitudes and ignored by consumers. However, if a relevant brand sincerely portrays awesomeness in all that it does, it will easily convert consumers to fans who will evangelistically sing their praises.

]]> By: Chris Allison http://www.redsquareagency.com/blog/on-awesomeness/comment-page-1#comment-876 Chris Allison Wed, 30 Sep 2009 21:23:08 +0000 http://www.redsquareagency.com/blog/?p=856#comment-876 nice. I just might take the time to send in some thoughts, glad to see he's trying to make it more concrete. nice. I just might take the time to send in some thoughts, glad to see he’s trying to make it more concrete.

]]> By: Rich Sullivan http://www.redsquareagency.com/blog/on-awesomeness/comment-page-1#comment-862 Rich Sullivan Tue, 29 Sep 2009 15:11:57 +0000 http://www.redsquareagency.com/blog/?p=856#comment-862 No question. There's no hard and fast recipe. The manifesto itself is fluffy, but still super interesting to me. As a follow-up to the piece, Haque has issued a call to open-source the manifesto: http://bit.ly/ApICO No question. There’s no hard and fast recipe. The manifesto itself is fluffy, but still super interesting to me. As a follow-up to the piece, Haque has issued a call to open-source the manifesto: http://bit.ly/ApICO

]]> By: Chris Allison http://www.redsquareagency.com/blog/on-awesomeness/comment-page-1#comment-860 Chris Allison Tue, 29 Sep 2009 14:13:35 +0000 http://www.redsquareagency.com/blog/?p=856#comment-860 In one sense I think he's definitely just jumbling around some conventional wisdom -- awesome is identifiable. On the other hand, just because we know it when we see it, doesn't mean it's not intangible. There's no recipe for awesome. The procedure he outlines (people who love their work + great stuff + communities who authentically benefit) is full of big ideas that are hard to execute. Hiring people who love what they do. Making great stuff. Benefiting communities. Those are all difficult to do, and any company that finds itself blatantly unawesome will find little help in Umair's manifesto -- probably just a guilty feeling in the the pit of their stomach. That being said, here's to awesome. In one sense I think he’s definitely just jumbling around some conventional wisdom — awesome is identifiable. On the other hand, just because we know it when we see it, doesn’t mean it’s not intangible. There’s no recipe for awesome. The procedure he outlines (people who love their work + great stuff + communities who authentically benefit) is full of big ideas that are hard to execute. Hiring people who love what they do. Making great stuff. Benefiting communities. Those are all difficult to do, and any company that finds itself blatantly unawesome will find little help in Umair’s manifesto — probably just a guilty feeling in the the pit of their stomach.

That being said, here’s to awesome.

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