We love football. We also love advertising. So you can imagine how happy we were to work on the 2010 Senior Bowl. It’s pretty much the perfect storm of awesomeness.
The game is football’s premier pre-draft event, annually featuring the country’s best senior collegiate players and top NFL draft prospects. It also happens to live in our hometown of Mobile, Alabama.
When we began work, our creative team raided the Senior Bowl archives and brought back stacks of old programs and footage from the 1950s and 1960s. We decided the stuff was too cool not to use. So we built a campaign that recalls the rich heritage of the game, packages it as a world-class event and addresses multiple audiences with a single rallying cry.
You can view the campaign here. Or, if you don’t have quicktime, you can see the spot here. It’s up! It’s gooooooood! (Sorry, couldn’t resist the football pun.)
Thanks to our production pals Shiny Object and Stuck On On.
By Rich Sullivan
Tags: latest work
