Comments on: Social media is still media. http://www.redsquareagency.com/blog/social-media-is-still-media Wed, 25 Jan 2012 20:04:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Rich Sullivan http://www.redsquareagency.com/blog/social-media-is-still-media/comment-page-1#comment-478 Rich Sullivan Tue, 25 Aug 2009 20:41:45 +0000 http://www.redsquareagency.com/blog/?p=664#comment-478 It works as both. You are more likely to have success with prior patrons, but it certainly can attract new fans/customers. It works as both. You are more likely to have success with prior patrons, but it certainly can attract new fans/customers.

]]> By: The Big Blue Frog http://www.redsquareagency.com/blog/social-media-is-still-media/comment-page-1#comment-477 The Big Blue Frog Tue, 25 Aug 2009 19:59:11 +0000 http://www.redsquareagency.com/blog/?p=664#comment-477 So if I'm understanding correctly, the Twitter feed works better as a customer retention tool than a traffic-building promotion; repeat customers vs. new customers? So if I’m understanding correctly, the Twitter feed works better as a customer retention tool than a traffic-building promotion; repeat customers vs. new customers?

]]> By: Rich Sullivan http://www.redsquareagency.com/blog/social-media-is-still-media/comment-page-1#comment-473 Rich Sullivan Tue, 25 Aug 2009 16:02:46 +0000 http://www.redsquareagency.com/blog/?p=664#comment-473 This is a great question. We do piggyback the Twitter link on the traditional advertising in some cases, when the concept fits. In the case of the Zea campaign, we openly ask the public to follow http://twitter.com/ZeaToGo for daily excuses they can put to use. So you can attract followers that way. The other way we have begun attracting followers is by simply following or replying to anyone who mentions "Zea" on their Twitter feeds. 99.99% of the time it's a positive comment and the person is a "fan" of the restaurant, so they are likely to follow @ZeaToGo. We also follow people who live in areas where there is a Zea restaurant using sites like http://localtweeps.com. This is a great question. We do piggyback the Twitter link on the traditional advertising in some cases, when the concept fits. In the case of the Zea campaign, we openly ask the public to follow http://twitter.com/ZeaToGo for daily excuses they can put to use. So you can attract followers that way.

The other way we have begun attracting followers is by simply following or replying to anyone who mentions “Zea” on their Twitter feeds. 99.99% of the time it’s a positive comment and the person is a “fan” of the restaurant, so they are likely to follow @ZeaToGo. We also follow people who live in areas where there is a Zea restaurant using sites like http://localtweeps.com.

]]> By: The Big Blue Frog http://www.redsquareagency.com/blog/social-media-is-still-media/comment-page-1#comment-472 The Big Blue Frog Tue, 25 Aug 2009 15:32:38 +0000 http://www.redsquareagency.com/blog/?p=664#comment-472 I'm curious, do you just piggyback the Twitter link on other advertising? What other ways could you attract people to follow the tweets, that wouldn't be just tagging a "follow us" on traditional advertising media? In other words, how do get people to follow who aren't already looking at or listening to existing Zea adverts? I'm also wondering who is going to sign up for the feed who isn't already a fan of Zea's food. I know, for my own part, that the few companies' tweets I follow are companies I already patronize. I’m curious, do you just piggyback the Twitter link on other advertising? What other ways could you attract people to follow the tweets, that wouldn’t be just tagging a “follow us” on traditional advertising media? In other words, how do get people to follow who aren’t already looking at or listening to existing Zea adverts?

I’m also wondering who is going to sign up for the feed who isn’t already a fan of Zea’s food. I know, for my own part, that the few companies’ tweets I follow are companies I already patronize.

]]> By: Lee McKnight Jr http://www.redsquareagency.com/blog/social-media-is-still-media/comment-page-1#comment-470 Lee McKnight Jr Tue, 25 Aug 2009 14:18:08 +0000 http://www.redsquareagency.com/blog/?p=664#comment-470 Nice post and very true. With all the hype (deserved and undeserved) surrounding social media, it tends to get lost that, as you say, social media is still media. It's another channel. Nice post and very true. With all the hype (deserved and undeserved) surrounding social media, it tends to get lost that, as you say, social media is still media. It’s another channel.

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