A small crew of Red Square kids hit San Francisco this week, and among other business, we had the good fortune to attend and participate in the 4A’s Transformation 2010 Conference. No question communications is experiencing a renaissance, as Arianna Huffington stated on the first day of the conference, “we are living in the golden age of engagement.”

Nick Brien, soon to be head of McCann Worldgroup, gave a great presentation that I feel sums up where we stand as an industry. Bottom line: it’s still about the big marketing idea, but we’re going to have to become more adept at executing concepts across multiple emerging platforms.

I’ll share more thoughts and take-aways from our meetings soon. Oddly, no one from Rice-a-Roni spoke at the conference.