New Year’s Eve is the Ron Burgundy of holidays. It’s kind of a big deal. As such, we work with our gaming and hospitality clients to go all out for the big event. This year, we’d like to share two projects that were especially fun.

For Hard Rock Hotel and Casino Biloxi, which is having a rockstar/superhero themed party, we created an elaborate comic book for the invitation. Our creative team concepted the characters and storyline, art directed, wrote fantastic dialogue, and storyboarded. Then our production team partnered with a talented comic illustrator to deliver the final goods. Have a look at it here.

Hard Rock Hotel and Casino Tulsa is having a 70s themed party, so we wanted to produce something authentic to the time period. We licensed the Bee Gees’ “Night Fever” and cut records for the invites. Check this bad boy out.

It would be fitting to close this post with the words of Mr. Burgundy: “we’ve been coming to the same party for years, and in no way is that depressing.” All thanks to our great clients.

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We’ve been living on Tulsa time a lot recently, which works nicely because we’re in the same time zone. Anyway, the ladies and gentlemen of Red Square Agency are ready to share the fruits of our labor with the rest of the class. Ta da! The most comprehensive campaign Hard Rock Hotel & Casino Tulsa has ever launched.

“There’s Only One” is based on a simple truth. There indeed is only one Hard Rock Hotel & Casino Tulsa, and you can pretty much live there if you need (want!) to. They’ve got it all. So we just had to articulate this, in a way that cannot be disputed and that takes the ultimate leadership position in the market.

The campaign employs vast tactical executions, from traditional to non-traditional, from TV spots all the way down to the room keys. And it tells the full story of what the brand offers, with personality and style.

We launched this past Memorial Day Weekend. In case you missed that earlier link, here’s our first TV spot: “Hotel.” Enjoy! Thanks to our great clients and production partners, and we promise to share more soon.

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Most casinos are wholly-promotional animals. So when our friends at IP Casino Resort approached us for a branding campaign, we jumped at the chance. The idea all started with the thought, “what if there was another ‘you,’ a more fun you?” Literally. And he or she liked to go out and get a little wild at times.

The resulting “Find Yourself at IP” campaign was a year in the making, avoids all category cliches (that is, people jumping up and down, holding fistfuls of cash) and employs dozens of tactical executions–including TV, outdoor, print, interactive, social media like Facebook and Twitter, in-casino elements and airport kiosks, to name a few.

Click here for an overview of the campaign.

Or, better yet, upload your pic and find yourself at IP.

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