The mobile revolution is upon us. We all walk around with these devices practically sewn into our hands, and smart marketers are beginning to realize implications of the tectonic shift happening in the digital world. According to Gartner Research, by 2013 mobile phones will overtake PCs as the most common Web access device worldwide.

So when Full Sail University, one of the most prestigious entertainment-media schools in the country, picked us to design and produce the mobile site for their mobile development program, we ran around high-fiving. Then we sat down and got serious.

The site’s purpose is simple: generate prospective student interest. But in order to attract the minds that will architect the future of mobile, we needed to innovate rather than simply build.

The result is a mobile site that performs like a native application. Clean iconography, sophisticated navigation movement and sliding infographics deliver a fresh experience. However, the feature we’re most proud of is the “content shift.” We designed the site such that the content changes upon shifting from portrait to landscape mode. Why not create an alternate path of information that the visitor can discover? The landscape mode also allows us scale to flow in additional content, such as graduate profiles and videos, as the site grows.

Here’s a little overview of the project. Results have been great so far—we’ll share some stats soon.

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Information technology involves gobs and gobs of data—its organization, analysis and utilization.  So our guiding thought for rebranding CPSI, a national leader in healthcare IT, was simple: information is beautiful.

While the project was multi-faceted, including a new identity system and collateral, the focal point was the website. Our team worked diligently with the client to organize the user paths so CPSI’s multiple audiences can intuitively find the information they need. Then we placed a beautiful design on top of that framework. Maximizing aesthetics while minimizing the time it takes to find the the right information. Now that’s a thing of beauty. Click here to check out the site.

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HOW, a venerable must-read publication for designers, got wind of our business paper redesign. They liked our work and decided to write about it. Pretty neat-o. This makes Red Square moms everywhere proud.

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If our new business papers were any fresher, you’d want to chew them like Orbit. Because we are freakish about details, love rewarding anyone who is nice enough to pay attention to us and want to bring back the art of writing on actual paper, we added some really nice details in our materials.

Most notably, our business cards are a large puzzle that comes together to form the image of the founder of our company. It’s like Voltron, but with an ad guy.

Credits: Richard Sullivan Sr. (founder/subject/sport), Ryan Lundy (designer), Ken Ziegler (copywriter), Wally Hitchcock and Diana Nichols (creative directors), Julie Palmer (print producer).

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A couple of months have passed without a post. Sorry about that. Let’s catch up. Here are some of the things we’ve noticed, bookmarked and talked about since we last wrote:

1. Keith Richards authored a book called “Life.” This fact alone should be interesting enough, but there are some real lessons for creativity in Richards’ story. The guy is a student of his craft, studying ceaselessly. Everything is a potential source of influence and inspiration. He also goes into great detail regarding his creative process. Grab a copy.

2. The writer behind the Letters from a Nut series of books has been revealed. I’m kind of upset it’s not Jerry Seinfeld. Regardless, this writing has been as influential on my advertising copy as anything from our industry.

3. We’ve just launched a holiday outdoor campaign for Dixie Lily. We’re excited to be working on this resurgent brand, and there promises to be more including some pretty awesome packaging work from our design arm.

4. Red Square #2 just opened. The office, which is a bit of a mess presently, houses our creative department (now numbering 24). We’ll post proper photos and more details soon.

5. “Big” announcements from Apple and NASA disappoint. Really, Apple, adding The Beatles to iTunes was something “I will never forget?” Really? And NASA, next time you tease an announcement regarding extraterrestrial life, you’d better have found E.T.

There’s plenty more, but no need to get wordy. We do have some great news coming this week. Be warned: none of it will change your world like having The Beatles on iTunes or the discovery of an arsenic-based bacteria. Nevertheless, we’re excited.

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