When Google calls, you answer. That’s pretty much what happened and how we came to work with Google on “Mobilizing Mobile,” the global kick-off of their Go Mo initiative aimed at making the world more mobile-friendly. And what better place to start than our fair city of Mobile, Alabama?

The event was an enormous success, with more than 400 local businesses getting free mobile websites, scores attending seminars on mobile strategy, and a “marketing summit” featuring talks from Jason Spero, director of mobile advertising at Google, and Edward Boches, chief innovation officer at Mullen, held at our offices.

Here are photos from the launch party, and here is a video profile of our agency that Google was kind enough to produce.

A big THANK YOU to our new friends at Google, Mullen, Duda Mobile and all the other great partners that helped make Mobile “the most mobile city” in the United States.

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There’s no question the Cash for Clunkers program sold cars. Lots of cars. But was it the automotive equivalent of a sugar high? A quick look at Google Domestic Trends can tell us a lot.

Google Domestic Trends track Google search traffic across specific sectors of the economy. Changes in the search volume of a given sector on google.com may provide unique economic insight. The indexes measure relative query volume compared to the total number of searches on google.com. Thus, an index that is decreasing does not imply that the total number of searches is decreasing; in fact the number of queries could be increasing, just not as quickly as overall search volume.

The Auto Buyers Index tracks car-related queries like blue book, car, Chevy Nova, SUV, you get the idea. The volume of search spikes and falls precipitously, indicating that the program may have been just a temporary shot in the arm.

Search as an economic indicator. Nice. Next up, Google will cook your breakfast and read your palm.

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