The mobile revolution is upon us. We all walk around with these devices practically sewn into our hands, and smart marketers are beginning to realize implications of the tectonic shift happening in the digital world. According to Gartner Research, by 2013 mobile phones will overtake PCs as the most common Web access device worldwide.

So when Full Sail University, one of the most prestigious entertainment-media schools in the country, picked us to design and produce the mobile site for their mobile development program, we ran around high-fiving. Then we sat down and got serious.

The site’s purpose is simple: generate prospective student interest. But in order to attract the minds that will architect the future of mobile, we needed to innovate rather than simply build.

The result is a mobile site that performs like a native application. Clean iconography, sophisticated navigation movement and sliding infographics deliver a fresh experience. However, the feature we’re most proud of is the “content shift.” We designed the site such that the content changes upon shifting from portrait to landscape mode. Why not create an alternate path of information that the visitor can discover? The landscape mode also allows us scale to flow in additional content, such as graduate profiles and videos, as the site grows.

Here’s a little overview of the project. Results have been great so far—we’ll share some stats soon.

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New Year’s Eve is the Ron Burgundy of holidays. It’s kind of a big deal. As such, we work with our gaming and hospitality clients to go all out for the big event. This year, we’d like to share two projects that were especially fun.

For Hard Rock Hotel and Casino Biloxi, which is having a rockstar/superhero themed party, we created an elaborate comic book for the invitation. Our creative team concepted the characters and storyline, art directed, wrote fantastic dialogue, and storyboarded. Then our production team partnered with a talented comic illustrator to deliver the final goods. Have a look at it here.

Hard Rock Hotel and Casino Tulsa is having a 70s themed party, so we wanted to produce something authentic to the time period. We licensed the Bee Gees’ “Night Fever” and cut records for the invites. Check this bad boy out.

It would be fitting to close this post with the words of Mr. Burgundy: “we’ve been coming to the same party for years, and in no way is that depressing.” All thanks to our great clients.

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When Google calls, you answer. That’s pretty much what happened and how we came to work with Google on “Mobilizing Mobile,” the global kick-off of their Go Mo initiative aimed at making the world more mobile-friendly. And what better place to start than our fair city of Mobile, Alabama?

The event was an enormous success, with more than 400 local businesses getting free mobile websites, scores attending seminars on mobile strategy, and a “marketing summit” featuring talks from Jason Spero, director of mobile advertising at Google, and Edward Boches, chief innovation officer at Mullen, held at our offices.

Here are photos from the launch party, and here is a video profile of our agency that Google was kind enough to produce.

A big THANK YOU to our new friends at Google, Mullen, Duda Mobile and all the other great partners that helped make Mobile “the most mobile city” in the United States.

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Information technology involves gobs and gobs of data—its organization, analysis and utilization.  So our guiding thought for rebranding CPSI, a national leader in healthcare IT, was simple: information is beautiful.

While the project was multi-faceted, including a new identity system and collateral, the focal point was the website. Our team worked diligently with the client to organize the user paths so CPSI’s multiple audiences can intuitively find the information they need. Then we placed a beautiful design on top of that framework. Maximizing aesthetics while minimizing the time it takes to find the the right information. Now that’s a thing of beauty. Click here to check out the site.

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Our latest round of television work for Blue Cross and Blue Shield of Alabama has just launched, and the spots feature an amazing mixture of typography, CGI and music. But to blast this work into the stratosphere of awesome, we hired some of the finest paper-doll acting talent in the business.

The result is quite different for the category—friendly, approachable and product focused. Hope you like it!

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