Great American designer and filmmaker Saul Bass once said “design is thinking made visual.” We added, “yeah, what he said.”

So when it came to our first campaign for MAX Credit Union, we took inspiration from Bass and created a series of television spots that marry kinetic type and animation. And (drumroll please) here they are: Service, Spotlight, Mattress, Loan and Climate.

Long distance high fives to our friends at Shiny Object for helping us birth these bad boys.

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Who doesn’t want to be treated like a rock star? We really couldn’t think of anyone, so we created 1-Day Wonder for our friends at Hard Rock Hotel & Casino Biloxi.

Here’s the deal. By becoming a fan on Facebook, you are entered for a chance to be treated like a rock star for a day—free room, tickets to a show, dinner, drinks on the house, spa treatment, you get the idea. Each month, a new 1-Day Wonder will be selected.

So get in there and fan up. Who knows, soon you might be demanding a bowl of M&Ms with the brown ones removed.

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Our latest little ditty is for the newly merged Scotch Gulf Lumber. The lumber behemoth is the product of two storied companies, Scotch Lumber Co. and Gulf Lumber Co., joining forces. Think of the resulting business as the Voltron of its industry.

The trick to this project was designing a mark that takes into account the heritage of the two individual brands. We needed something new that feels like it’s been around for a century—without seeming dated. Lucky for us, our man Andy K. has that shot in his bag.

Here’s the new Scotch Gulf mark, in a handy before/after diagram.

The website is super simple and super beautiful, with photography courtesy of wunderkind Miller Mobley. Hope you enjoy it.

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The dudes and dudettes here at the Square have been busy cooking up our latest offering to the Internet: America’s Green Oil Change.

We know what you’re thinking. “A green oil change?” In fact our development partners on this, Super Top Secret, pondered the same thing:

We know a green oil change sounds like an oxymoron but it’s an awesome oxymoron. In fact, we added it to our list of favorites. It’s right up there with boneless ribs, Christian gangster, firewater, lady boy, mobile home, real polyester and quiet riot.

Believe it people. So hit the site and do your part.

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Building a new website is one thing. Building a new business model is another. With NDI, manufacturer of the finest floral and botanical reproductions in the world, we did both. Here’s the story.

NDI had previously only sold product through high-end retailers, such as Neiman Marcus and Nordstrom. They came to us with a challenge: build a site that sells direct to the consumer without alienating our trade customers. And make it awesome.

We’re happy to present to you our solution: NDI’s new storefront.

Visitors can shop the entire inventory (over 4,000 products) in a very intuitive manner; products are organized by five different filters. The store recommends similar items and optional upgrades for products like trees and greenery. Customers can come back and quickly reorder previous purchases or update their information. The site also serves trade customers, with trade-specific content for logged-in trade users.

From a management standpoint, the site is built with a custom CMS (content management system) that allows NDI to update everything in their online store: track orders, edit individual items or multiple items at once, and reorganize categories for seasonal promos. They can also access their customer database for real-time info on each customer.

In the two weeks that we’ve been live (and debugging), the site has already seen good results. Sales are happening—66 percent of the visitors are new to the site and the average site visit is almost 9 minutes.

Take a look around, buy some flowers. And if you see any bugs in the site, holler at Janine.

As we continue to develop the site, we’ll keep you updated.

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