The mobile revolution is upon us. We all walk around with these devices practically sewn into our hands, and smart marketers are beginning to realize implications of the tectonic shift happening in the digital world. According to Gartner Research, by 2013 mobile phones will overtake PCs as the most common Web access device worldwide.

So when Full Sail University, one of the most prestigious entertainment-media schools in the country, picked us to design and produce the mobile site for their mobile development program, we ran around high-fiving. Then we sat down and got serious.

The site’s purpose is simple: generate prospective student interest. But in order to attract the minds that will architect the future of mobile, we needed to innovate rather than simply build.

The result is a mobile site that performs like a native application. Clean iconography, sophisticated navigation movement and sliding infographics deliver a fresh experience. However, the feature we’re most proud of is the “content shift.” We designed the site such that the content changes upon shifting from portrait to landscape mode. Why not create an alternate path of information that the visitor can discover? The landscape mode also allows us scale to flow in additional content, such as graduate profiles and videos, as the site grows.

Here’s a little overview of the project. Results have been great so far—we’ll share some stats soon.

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When Google calls, you answer. That’s pretty much what happened and how we came to work with Google on “Mobilizing Mobile,” the global kick-off of their Go Mo initiative aimed at making the world more mobile-friendly. And what better place to start than our fair city of Mobile, Alabama?

The event was an enormous success, with more than 400 local businesses getting free mobile websites, scores attending seminars on mobile strategy, and a “marketing summit” featuring talks from Jason Spero, director of mobile advertising at Google, and Edward Boches, chief innovation officer at Mullen, held at our offices.

Here are photos from the launch party, and here is a video profile of our agency that Google was kind enough to produce.

A big THANK YOU to our new friends at Google, Mullen, Duda Mobile and all the other great partners that helped make Mobile “the most mobile city” in the United States.

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Information technology involves gobs and gobs of data—its organization, analysis and utilization.  So our guiding thought for rebranding CPSI, a national leader in healthcare IT, was simple: information is beautiful.

While the project was multi-faceted, including a new identity system and collateral, the focal point was the website. Our team worked diligently with the client to organize the user paths so CPSI’s multiple audiences can intuitively find the information they need. Then we placed a beautiful design on top of that framework. Maximizing aesthetics while minimizing the time it takes to find the the right information. Now that’s a thing of beauty. Click here to check out the site.

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Our latest round of television work for Blue Cross and Blue Shield of Alabama has just launched, and the spots feature an amazing mixture of typography, CGI and music. But to blast this work into the stratosphere of awesome, we hired some of the finest paper-doll acting talent in the business.

The result is quite different for the category—friendly, approachable and product focused. Hope you like it!

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We’ve been living on Tulsa time a lot recently, which works nicely because we’re in the same time zone. Anyway, the ladies and gentlemen of Red Square Agency are ready to share the fruits of our labor with the rest of the class. Ta da! The most comprehensive campaign Hard Rock Hotel & Casino Tulsa has ever launched.

“There’s Only One” is based on a simple truth. There indeed is only one Hard Rock Hotel & Casino Tulsa, and you can pretty much live there if you need (want!) to. They’ve got it all. So we just had to articulate this, in a way that cannot be disputed and that takes the ultimate leadership position in the market.

The campaign employs vast tactical executions, from traditional to non-traditional, from TV spots all the way down to the room keys. And it tells the full story of what the brand offers, with personality and style.

We launched this past Memorial Day Weekend. In case you missed that earlier link, here’s our first TV spot: “Hotel.” Enjoy! Thanks to our great clients and production partners, and we promise to share more soon.

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