I like to properly digest Super Bowl ads. And here’s my review of this year’s batch: they were largely forgettable. Overall, most spots lacked strategic thought (advertainment arguments aside).

There were two that stood out, for me. Google’s “Parisian Love” and Snickers’ “Betty White.” Both felt on brand and had a clear strategy. And I believe creative execution of a solid strategy leads to better ad recall.

Let’s do a little experiment: four days later, what ads do you recall or like and why? Tell us.

There’s really only one day a year when people anticipate advertising—Super Bowl Sunday. That makes it a kind of television Mecca for adnerds.

So kids, it’s poll taking time: what’s your favorite Super Bowl commercial?

I love 2003’s Terry Tate: Office Linebacker spot for Reebok. “Hey Janice.”