Tag Archives: PR
It takes an extreme village.
In the world of advertising, we live with quick turnarounds. It just comes with the territory. Building a home, however, while also deadline driven, typically requires months. Unless, of course, you are building for the TV show Extreme Makeover: Home Edition. In that case, you only have 106 hours to build a one-of-a-kind home while maintaining a high level of craftsmanship.
This past October we had the privilege of working with our client, Heritage Homes, as they embarked on their second Extreme Makeover build. With less than one month to organize and implement a PR strategy for the event, we had to move fast. From the time we announced the project, referred to as Foundation for a Fresh Start, volunteer submissions poured in to the tune of two thousand people. Nothing short of amazing.
The episode will air Sunday, December 12th, at 7:00PM CST on ABC. Be sure to tune in. If you want a sneak peek of the project, you can check out photos from the build here. Congratulations to our client, our community and our hard-working PR staff.
Cirque du Soleil puts Red Square on its roster.
Our crew has completed projects for Cirque du Soleil in the past, and we’ve recently reunited with our friends to do more. In fact, we’re honored to have been added to Cirque’s roster of PR agencies. More news to follow, but for now we give you this.
Red Square performs at the Hangout.
The inaugural Hangout Beach, Music & Arts Festival was this past weekend, and what a success. Crowds from all over gathered on the very beautiful, very oil-free beaches of Alabama to experience an amazing event that was the culmination of the hard work of scores of people. Grace Potter said it best: “my God—it’s Coachella on the beach!”
Our creative/design and PR crews, led by Sarah Jones and Niki Lim, executed flawlessly. The designs, from the stages to the signage to the tickets, were killer.
As for the PR side of things, the Red Square kids worked like maniacs alongside our pals Music Allies setting up press conferences (note Alabama Governor Bob Riley giving the international sign of the fest), managing internal communications, coordinating live news shows, and dealing with the good people at Associated Press, CNN and other major media.
Congrats to all involved. We are thankful to have been a part of the festival’s success.
