Tag Archives: social media
Flipboard: cool app, creepy video.
Finally a reason I might buy an iPad: Flipboard. Billed as your own personalized, social magazine, it gathers all of the social web content you care about into a single, pretty slick-looking application. Here’s an overview video.
Kind of a creepy video, though. Particularly when the half-asleep hipster dude tells me that Flipboard knows who my friends are. Reminds me of this.
You can download the app here. (P.S. Thanks to the nice people at Flipboard for sending me some press pics.)
Old Spice gets social.
Good advertising gets people talking. Great advertising talks back. Example: Old Spice’s “I’m on a horse” dude responds to commenters and bloggers directly on YouTube. Here, he’s got a message for celebrity blogger Perez Hilton.
Pure genius.
ROF: Return on Facebook.
We’re experimenting a lot with Facebook, from the conceptual to paid advertising. As for the latter, these placements are proving to be some of the most cost effective in our arsenal right now. The ROI is pretty incredible.
eConsultancy just posted a great article on advertising via Facebook.
We are fans. I mean, we like.
1-Day Wonder.
Who doesn’t want to be treated like a rock star? We really couldn’t think of anyone, so we created 1-Day Wonder for our friends at Hard Rock Hotel & Casino Biloxi.
Here’s the deal. By becoming a fan on Facebook, you are entered for a chance to be treated like a rock star for a day—free room, tickets to a show, dinner, drinks on the house, spa treatment, you get the idea. Each month, a new 1-Day Wonder will be selected.
So get in there and fan up. Who knows, soon you might be demanding a bowl of M&Ms with the brown ones removed.
The golden age of engagement.
Our pals and sometimes partners-in-awesomeness, Struck/Axiom, recently helped Gatorade with its new social media command center.
The mission-control-like room features large screens with various social media visualizations, such that Gatorade marketing pros can monitor real time conversations not only related to the brand but its competition, sports nutrition, athletes and other popular culture topics its consumers care about. Here’s a YouTube clip overview.
Carla Hassan, Gatorade’s Sr. Marketing Director, says the goal of this project is to “take the largest sports brand in the world and turn it into the largest participatory brand in the world.”
What Hassan is really talking about is an unprecedented level of brand engagement. Brands by their very nature are participatory. After all, brands are merely the aggregate of consumer perceptions, and these perceptions are shaped by consumers’ interactions or participation with a given brand.
The difference today is that people have social media which acts as an amplifier. Anyone can be a media source and build an audience. Smart brands understand that and embrace engagement.
Congrats to Struck/Axiom and Gatorade.
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