The director’s statement for Art & Copy easily sums up why great advertising transcends media and becomes woven into the fabric of popular culture. It also characterizes the kind of advertising we strive to create as an agency:

Hate advertising? Make better ads.

What’s different and perhaps surprising about this movie, is that it isn’t about bad advertising, that 98% of which so often annoys and disrespects its audience. I didn’t want to make a doc that just trashes trashy advertising. Too easy, too obvious, and why bother? Instead, granted access to a handful of the greatest advertising minds of the last fifty years, I felt it could be a more powerful statement to focus the film only on those rare few who actually moved and inspired our culture with their work. And that higher standard made me want to make a film that reflected the same kind of disciplined artistic approach that my subjects used.

The films features such ad greats as Mary Wells, George Lois, Cliff Freeman, Hal Riney, Rich Silverstein, Jeff Goodby, Dan Wieden and Lee Clow. Read about the film and watch the trailer here.

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