After bookmarking the Time Magazine article “How Twitter Will Change the Way We Live” a week ago, I finally got around to reading it. A week on the web is eons. Many of you have already read the article, or maybe you haven’t, given the world’s attention span has been relegated to information delivered in 140 character bits.

In the piece, @StevenBJohnson delivers an interesting read on end-user innovation and an optimistic take on American ingenuity.

I whole-heartedly agree that Twitter is delivering positive innovation: “ambient awareness,” a truly open social web and an incredible way to search what people are saying now. (The implications for search alone are enormous.) However, as a agency responsible for delivering branded content to our clients’ fans, I worry that Twitter may be birthing an entirely new kind of hyper-distracted society. (What was I saying?)

Now excuse me while I post this blog link on our Twitter page.

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