Comments on: Thursday morning quarterback.

By: Vaughan

Vaughan — Fri, 12 Feb 2010 15:01:44 +0000

Doritos kid and shock collar dog were good. ALL the Bud Light commercials sucked. The Betty White/Abe Vigoda Snickers ad was by far the best. Letterman and Leno ad was neither good nor bad. It was memorable because it sparked the conversation of “I thought they hated each other,” but that’s about it.

By: Deborah

Deborah — Fri, 12 Feb 2010 04:10:46 +0000

The Kia joyride commercial caught then carried my attention through to the end. It was fun and whimsical and I want to see it again.

Letterman’s bit made me laugh out loud and glad I hadn’t headed to the kitchen for another beverage.

By: Eyslyn Hunte

Eyslyn Hunte — Thu, 11 Feb 2010 20:19:53 +0000

I liked the Doritos commercial with T-Pain. All the synthesized singing was silly, but it was definitely entertaining. Overall though the commercials were over hyped and I was disappointed.

By: Rich Sullivan

Rich Sullivan — Thu, 11 Feb 2010 20:04:56 +0000

Hey Randy,
I’ve got mixed feelings on the whole consumer-generated trend. It’s waning, but in the era of YouTube pseudo-celebrity, consumers’ expectations of production quality hit the door. On the whole, there’s a lot rudderless humor with a brand slapped on at the end. I guess I’m a purist.

How do your students view the consumer-generated stuff?

By: Tom Stahl

Tom Stahl — Thu, 11 Feb 2010 19:54:50 +0000

Not very excited about the Super Bowl commercials this year. But I seem to always like the Budweiser commercials. But nothing really jumped out this year like previous years. And I know what the problem is. The advertisers should have used Red Square. I’ve seen the Van Kampen commercials which draw the viewer in with creative copy along with camera shots and editing. If you spend the money to reach the audience and then don’t tell a compelling story then you’ve wasted your money. A lot of money was wasted on the Super Bowl.

By: Randy Hines

Randy Hines — Thu, 11 Feb 2010 18:52:43 +0000

Hi Rich,
I agree with you that the ads were below average. I would give them a D. My ad students were not impressed either. My best two were the Google spot and the Doritos with the dog collar. Google may have been overlooked on game day, since it needed concentration. There was neither a sight gag or a loud spokesperson yelling at viewers. But it ranked as the best with my female students. The amateur-made dog collar commercial was clever with an anticipated, but deserving ending.
I’m glad Budweiser went with at least one Clydesdale commercial, reversing its earlier stance. It wasn’t their best effort, but it was sweet.

By: Philip Rosado

Philip Rosado — Thu, 11 Feb 2010 18:49:59 +0000

The Doritos “slap” kid. and the Bud Light house. but agreed these are forgettable. I prob wont remember in a few weeks.

By: Frank Ellsworth

Frank Ellsworth — Thu, 11 Feb 2010 18:43:40 +0000

I remember the Letterman-Leno “entertainment” spot. Which wasn’t really an ad for anything in particular. Also the Tim Tebow commercial, mostly because of the hype surrounding it. And the one where the guy was eating chips in a coffin. I hope Doritos paid for that ad cause that’s what I remember.

By: Josh

Josh — Thu, 11 Feb 2010 18:29:42 +0000

Love the Dorito’s slapping kid. And the Dove commercial has a smart, poignant strategy for their 30-something target audience.