Advertising (and PR) people are rabid about awards. We are no different at Red Square Agency. The place buzzes when we pull down hardware for our work. Here’s why we care:

1. Awards = effectiveness. There have been many studies conducted, of course all by the advertising industry, that illustrate award-winning advertising outperforms in the marketplace. In fact, there is a show called the Effies that focuses strictly on ad effectiveness. Generally speaking, regardless of studies, good advertising wins awards. Good advertising also tends to sell more of our clients’ stuff.

2. Credibility. If we clean up in shows, it gets press. When people see you doing well in shows, they arrive pretty quickly at: “those guys must be good.” It sounds elementary, but it’s true.

3. Morale. When you work like mad on a campaign or even a campaign element, it’s nice to be recognized for that work. This stuff is not easy. If it was easy, most advertising wouldn’t be horrible. Recognition boosts morale. And, in an agency, morale is currency.

4. Talent recruitment. Because ad (and PR) nerds, like us, want more than anything to put their little mark on the fabric of pop culture, they  flock to an agency that cleans up in the shows. Win awards, and you get the pick of the best talent out there.

That’s pretty much it. Plus, we are insecure ego maniacs. Kidding. Sort of.