The people of Mobile, Alabama, are aware of two unwavering truths. The first is that our city is pretty awesome. And the second is that nobody knows it.

While we've been content to keep all of this to ourselves, we figured it was time to share with the world. Behold: the secretly awesome Mobile Bay.

The secret to being secretly awesome.

Here's a quick video overview of the new Mobile Bay brand. We took the fresh design, promotional materials and digital toys, and mixed them with moving words and pictures. It's like an epic Michael Bay production, but much shorter.

Get busy clicking, mister.

How we got digital.

Our new website breaks it down real simple like. Go to Facebook for the latest information, events and calendars. Hit the activity finder to discover things to do. If you’re planning a group meeting, there’s a button with your name on it.

A mobile site was also created for people on the go, complete with a GPS voice guided tour of the downtown area. Mobile Bay has a mobile site. It was destiny.